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Radio

Virgin Labfest: Driver

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Some real-life dramas have become all too familiar. The Virgin Labfest "Familiar Drama" radio campaign from Leo Burnett Manila depicts three: the driver with a sob story to avoid a speeding ticket, the baby-kissing politician wooing voters and the fortune teller who dishes out cliché predictions. For new drama, the listener is invited to watch the Cultural Center's Virgin Labfest, a theater festival that features plays that have never been staged before.
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Creative Consultant - Tony Hertz

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