Burger King: THE BIG KING

The Burger King brand challenged some of the world's biggest burger fans, to change allegiance from a main competitor's signature sandwich to the flame-grilled BIG KING sandwich. In the film, the Burger King brand documents the journey of five individuals who love the Big Mac sandwich with a feeling so strong that they had it tattooed in a place of prominence. These burger-lovers were invited to travel to Brazil and participate in a real test that might just leave them with an unforgettable mark. With the participation of Ami James, a global icon in the tattoo world and internationally known for his reality show Miami Ink, the film shows that leaving old habits behind can sometimes bring us pleasant surprises in life. People are indeed open to change, and they often find that it can bring both something positive and surprising.Agency; David, Brasil