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Melbourne International Film Festival: Feel The Film

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McCann Melbourne is challenging the way films are experienced, with the creation of The MIFF Emotion Simulator for the Melbourne International Film Festival, which kicks off tomorrow. The MIFF Emotion Simulator will allow Melburnians to physically experience the emotions of a MIFF film, before they see it. This artistically-lead scientific experiment is a custom-built movie chair, created by advertising agency McCann and produced by AIRBAG, that sees the face of willing participants electro-stimulated to demonstrate the way a movie will make someone feel, before the choose to see it.
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Managing Director: Adrian Mills

Senior Account Director: Caroline Macmillan

Head of Broadcast: Victoria Conners

Assistant Producer: Afrim Memed

Editor: Patrick Jennings

Camera Operators: Anthony Koreny & Jack Murtagh

Camera Assistant: Adrian Ortega

Sound: Jack Mcculloch

Photography: Jay Hynes

PR: Chris Baker

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