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California Lottery's Deluxe 7's Playbook: Get Lost


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For the first time ever, CA Lottery is selling a $20 Playbook with six games of Scratchers inside one book. The new campaign from David&Goliath recognizes how some books are so captivating you can’t put them down. The Deluxe 7's Playbook is one of those books, and has all the makings of an instant classic drama, suspense, mystery, intrigue and fortune on every page.
Credits Other credits

Founder & Chairman: David Angelo

President: Brian Dunbar

Strategic Planning Director: Kristen Knape

Strategic Planner: Jessica Watts

Director of Broadcast Production: Paul Albanese

Broadcast Producer: Jessica Gardner

Management Supervisor: Janet Wang

Account Executive: Lindsay Brown

Assistant Account Executive: Ellen Lovoy

Project Manager: Erin Cavin

Director, Business Affairs: Rodney Pizarro

Associate Business Affairs Manager: Ann Shelton

Director of Print Services: Lisa Huber

Chief Digital Officer: Mike Geiger

Director of Digital Delivery and Technology: Robert Boucher

Digital Production and Technology Manager: Michael Karney

Senior Interactive Developer: Ardon Hall

Digital Production Coordinator: Keenan Howard


Director of Photography: Andrij Parekh

President: Diane McArter

Managing Director / Exec. Producer: Robert Herman

Head Of Production: Sheila Eisenstein

Line Producer: Pete Vitale

Sales Representative: Tracy Reid Brown



Editorial House: Spinach Editorial

Editor: Andy McGraw c/o Stitch Editorial

Producer: Jonathan Carpio

Assistant Editor: Ronnie Shatto



Telecine: Company 3

Colorist: Bob Festa



Online & VFX: Method Studios

Flame Artist: Noah Caddis

Executive Producer: Robert Owens

Producer: Stephanie Allis



Music: “Hey My Man” by The Babes

Sound Mixer/Engineer: Sam Casas c/o Lime Studios

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