Mr. Men & Little Miss: Website 1/2

Independent Melbourne agency The Reactor is helping Haven Licensing return Roger Hargreaves' beloved Mr Men and Little Miss characters to the hearts and minds of marketers with the launch of a new campaign centred around a new modelling agency.Mr. Models Targeting the Marketing and advertising industry, Mr. Models highlights that we shouldn't differentiate a licensed character with celebrities, sports stars, models or paid actors and that a licensed character can be a powerful face of an advertising or marketing campaign.The concept treats each character just like a traditional modelling agency would. Giving each Mr and Little Miss a chance to strut their stuff, describe their personality traits and even offer up suggestions on what kind of products they would be best placed to represent.Agency: The Reactor