Outdoor ad: Amazon Kindle: Amazon Kindle Waterloo Station Display

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Los Angeles-based content creation studio ArsenalCreative continues its collaborative efforts with Amazon, this time turning its focus to London’s Waterloo station, the UK's largest railway terminal that happens to house the nation's largest indoor advertising screen, which is aptly named Waterloo Motion. The rich display features a montage of Kindle owners traveling the globe with their trustee e-reader in tow.As part of Amazon's #haveKINDLEwillTRAVEL summer campaign, which comes off the heels of the launch of the all-new Kindle Paperwhite in June, ArsenalCreative has teamed up with the online retail giant to take over the massive Motion digital display in Waterloo one that measures 131 feet wide and 10 feet high. The large-scale, hi-def LED installation capitalizes on the busy traffic flow of Waterloo station, where approximately 300,000 riders commute every weekday. The Waterloo Motion project marks the second collaboration between ArsenalCreative and Amazon this year, following the Broadway musical extravaganza touting new features on Amazon Prime.