Cemento APU: Los APUS

After the results of 2014, the rod was very high this year. The team of Alejandro Canciobello (Copywriter) and Yoshi Ishikawa (Art Director), under the Creative Headquarters of Jose Luis Rivera y Pierola and Piero Oliveri, continued showing "The APU Community", a community of really strong and united people, revealing who they really are: supermen who build everything with their own hands and find their own solutions. To emphasize these qualities and show the strength that characterizes the brand’s target, the agency Carne, Lima created a spot based on a symbol that represents all of the above: the strong arm.