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Under Armour: Rule Yourself

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Yesterday Under Armour unveiled its "Rule Yourself' marketing campaign, which defines the brand’s vision for training as a lifestyle. The 60-second "Anthem" spot and a series of shorter films that will debut this fall season showcase the self-discipline of NBA MVP Stephen Curry, American Ballet Theatre® Principal dancer Misty Copeland, two-time golf major champion Jordan Spieth and NFL MVP and Super Bowl Champion Tom Brady, to raise the bar on what it means to be successful in training. Created in partnership with Droga5 New York
Credits Other credits

Junior Art Director: Max Friedman

Junior Art Directo: Vignesh Seshadri

Junior Copywriter: Kathryn Kvas

Chief Creation Officer: Sally-Ann Dale

Head of Broadcast Production: Ben Davies

Broadcast Producer : Bill Berg

Associate Broadcast Produce: Samuel Marx

Global Chief Strategy Officer: Jonny Bauer

Head of Strategy: Chet Gulland

Group Strategy Director: Harry Roman

Senior Brand Strategist: Candice Chen

Junior Strategist: Isaiah Brown

Head of Communications Strategy: Colleen Leddy

Communications Strategist: Hillary Heath

Group Account Director: Julian Cheevers

Account Director: Brian D’Entremont

Account Manager: Lucy Santilli

Associate Account Manager: Scott Bubis

Project Manager: Courtney Kosup

Project Manager: Monique Lavie

Managing Director: Dave Morrison

Editor: Andy McGraw

Assistant Editor: Vanessa Yuille

Executive Producer: Mila Davis

Head of Production: Meagen Carroll

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