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Organix: Dogs Can't Read
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Tongue-in-cheek science reminds "organically informed" consumers of what they already know, namely that their dog can't read, so it's up to them to think carefully about what their pet gets to eat. The spot is tagged "They can't read ingredients. You can," and a voice-over at its end concludes, "America's number one organic pet food. Organix. Let's do better."Agency: TDA Boulder
Media Planner: Mary Kathryn Daugherty Related
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