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Top 6: September 2nd 2015

Towards Zero: There's no one someone won't miss.

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Top 6: September 2nd 2015
At the heart of Towards Zero is the belief that human health is paramount to all else. It acknowledges that, as people, we all make mistakes. However, when mistakes happen on our roads they can cost us our lives or cause serious injury. That's because our bodies aren't made to absorb the forces of high impact speeds. We are fragile, and there's only so much physical force we can withstand and this is why we need to build a safer road system. Improving the safety of our roads, our speeds, our vehicles and our people will improve safety for everyone.
Agency: Clemenger BBDO, Melbourne
Credits Other credits

Client/s: Sam Cockfield - Manager, Road Safety

Agency Producer - Print: Nicholas Short

Agency - Executive Producer - TV: Sonia Von Bibra

Senior Agency Producer Digital: Ben Crowe

Agency - Account Management: Lee Simpson - Managing Partner

Naomi Gorringe - Group Account Director

Kate Joiner - Account Director

Jarrick Lay - Senior Account Manager

Director of Design: Jake Turnbull

Director: Jonathan Kneebone - The Glue Society

Producer: Helen Morahan

DOP/Cinematographer: Ryley Brown

Editor: Mike Lutman

Flame Artist: Eugene Richards

Music Composer/Arranger: Rob Law

Post Production Company: The Butchery and The Refinery

Sound Designer/Engineer: Paul Le Couteur

Sound House: Flagstaff Studios (producer Sally and Ceri)

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