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Concord Managed Futures: Futures Lady- Rich in Love


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Bremen Digital Creative launches a campaign “Futures Lady’ Debut” with a music video “Rich in Love” online for Concord Managed Futures. Not only the word “warm blanket” repeating in the lyrics is phonetically exactly the same as “gilt-edged” in Taiwanese slang, many hints are carefully composited in the lyrics. Within two weeks, the music video breaks 300,000 views. The campaign also receives news coverage from local TV News with an US$110,000 earned media value. Blending pop music culture elements and local culture, we help our client ease out the distance between mass public and futures investment, and polishes up its classic yet conventional brand image.
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