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Samsung: Lesson 2 - Style
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Samsung Electronics UK, Official Partner of the Rugby Football Union (RFU), today unveiled the Samsung School of Rugby, Samsung’s new multi-platform initiative which aims to enhance people’s enjoyment of the game with a humorous campaign kicking off on 4th September. Created by BBH Sport, the sports marketing arm of global advertising agency BBH, the campaign leads with six 60” spots. Directed by Gabe Turner, all six pieces of content are themed around key attributes of rugby including ‘Power’ and ‘Speed’. The content focuses on Jack Whitehall being schooled in the sport by a who’s who of England rugby legends including Jason Leonard, Maggie Alphonsi, Lawrence Dallaglio, Martin Johnson and Jason Robinson who talk Jack through elements of the game and then put him through his paces as he tries out key techniques including taking part in a line out against Martin Johnson and getting taken down by Maggie in a tackling lesson.
England Legends Martin Johnson and Lawrence Dallaglio teach Jack Whitehall two valuable lessons on the rugby pitch. Related
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