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Motor Accident Commission of South Australia: It's Not a Good Look

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Cummins&Partners South Australia has launched a new Mobile Distraction campaign developed for the Motor Accident Commission (MAC) of South Australia. The It's not a good look' campaign targets drivers who are distracted by their mobile phones while driving by highlighting a variety of negative consequences.
Credits Other credits

Strategy: Adam Ferrier, Katherine Paphitis

Account Team: Maddy Lehmann, Bronwen Gwynn-Jones Client Team: Michael Cornish, Richard Blackwell, Julia George Photography/Finished Art: Paul Munzberg

Illustrator: John Draper

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