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TELL Lifeline: Incoming Call
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Ogilvy & Mather Japan (Ogilvy) has developed a print and digital campaign, Listeners Wanted, aimed at recruiting volunteer phone counselors to TELL’s Lifeline service. TELL is a not-for-profit organisation that has provided mental health support and counseling services to Japan's international community for over 40 years, and the Lifeline offers free, anonymous and confidential counseling and emotional support in times of crisis. The Ogilvy campaign, launched in anticipation of World Suicide Prevention Day on 10 September, depicts a mobile telephone that offers viewers two choices to handle an incoming call: answer and save a life, or hang up and perhaps lose a life to suicide. The tagline, “The TELL Lifeline needs listeners,” underscores the importance of volunteer telephone counselors to the operation of the Lifeline.
Regional Planning Director: Tom Pinsent Related
TELL Lifeline: Listeners Wanted
Ogilvy & Mather Japan, Tokyo |
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