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Top 6: September 16th 2015
Outdoor
Itaipava 0%: Illusion StickerTop 6: September 16th 2015
To warn drivers that alcohol and driving don't match, Itaipava Zero via Y&R Sao Paulo turned parking lots walls into media using only stickers. A simple and creative idea which caught people's attention on the time they were boarding their cars.
Head of Planning: Ana Kuroki |
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