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ALDI Australia - Special Buys: Fitness Gear

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ALDI sells different themed ranges of great value Special Buys every Wednesday and Saturday. There might be flat-screen TVs one week and dishwashing machine and kettle bells the next.

To emphasise the variety of these ALDI weekly offers, the campaign created by BMF dramatises the extreme woe felt by those with a Special Buys-shaped hole in their life. And the joy when they discover the perfect product on sale at ALDI this week, for an extraordinarily good price.

The campaign has seen a series of ads run during the month of August and has proved very effective, resulting in sell-through of stock of the featured Special Buys products.
Credits Other credits

Managing Director: Steve McArdle

Sound Engineer (Radio): Nat Joyce

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