Interactive ad: Krispy Kreme: Captain Bogart D. Wholebox

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Top 6: September 30th 2015

On Talk Like a Pirate Day, Sept. 19, Krispy Kreme will give a free doughnut to anyone who talks like a pirate. Anyone wearing three items of pirate gear, though, will get a free dozen. This mobile campaign from Baldwin& offers a choice of eleven downloadable GIF-based, virtual, wearable (sort of), animated pirate accessories to any would-be buccaneer who might be short one eye-patch, parrot or hook. When they place their phone’s screen appropriately (beard image to mouth, tattoo to arm, parrot to shoulder, etc.) they’re a third of the way to their free box of Krispy Kremes.