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SYLVANIA Silverstar® zXe: Great White Lights


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SYLVANIA was to show off the beauty of these premium, white headlights against the backdrop of the most majestic and beautiful light show on earth: the Northern Lights. SYLVANIA partnered with Toronto-based advertising agency FEAST INTERACTIVE to create a TV ad that tells the story of a group of young Canadians on an adventurous nighttime road trip in search of the Aurora Borealis and its magnificent lights.
Credits Other credits

Chief Digital Officer: Lucia Mariani

Digital Strategist: Vanessa Maharaj

Interaction Designer: Pilar Fernandez-Davila

Digital Coordinator: Soo Yeon Kim

Line Producer: Rory Halsall

Editorial Company: Married To Giants

Editor: Graham Chisholm

Visual Effects: Alter Ego VFX

Additional Effects: We Are 1188

Colourist: Wade Odlum, Alter Ego

Composer: Brendan Canning

Audio Producer: Stephanie Pigott, BoomBox Sound

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