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Top 6: October 7th 2015

United States Forest Service: Discover The Forest

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Top 6: October 7th 2015
In an effort to inspire more families to reconnect with nature, Ad Council and the United States Forest Service (USFS) tapped tech-centric creative company The Barbarian Group for a new extension of their campaign targeting both parents and children, "Discover The Forest." Most Americans live within 100 miles of a national forest or grassland, but believe that nature is inaccessible and are increasingly unlikely to engage in "the great outdoors."

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