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Top 6: June 27th 2007
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The Rock Trust: Childhood Memories

Top 6: June 27th 2007
‘Childhood memories’ campaign.
The Rock Trust is a Scotland based charity that does a lot of great work but gets very little credit. We were briefed to raise their profile and give an overview of the work they do, and create a vehicle for fundraising.
The ads aim to generate empathy by pointing out the similarities and the differences between us and the young people the rock trust help.
Credits Other credits

Photographer: Robbie Smith

Model Makers: Codsteaks

Client: Ella Simpson, Director, The Rock Trust

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