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Toyota Motor Corporation Australia: More Unbreakable Than Ever

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Saatchi & Saatchi Sydney is set to launch a major new campaign for the next generation Toyota HiLux during the up-coming AFL Grand Final. The "More Unbreakable Than Ever" campaign celebrates the legendary unbreakable HiLux by dramatising what it goes through to maintain its iconic status.
Credits Other credits

Executive Planning Director – Jason Lonsdale

Senior Planner – Joseph Smeaton

Managing Partner – Ben Court

Senior Business Director – Sam Jones

Senior Business Manager – Chelsea Lamond



Toyota Motor Corporation Australia:

Brad Cramb, Chief Marketing Officer, National Marketing

Katie Thompson, Corporate Manager, Brand Management & Communications

Noni Rosengren, Manager Communications - Commercial & Brand

Lisa Sutherland, Commercial Communications Manager

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