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MoneyHero.com.hk: Money Hero
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Ogilvy & Mather Hong Kong has partnered with MoneyHero.com.hk, Hong Kong’s leading personal finance comparison platform, to create their first TVC. Launched in September, the TVC stresses the importance of taking one’s time when making big, life-changing decisions. The concept is built on its strategic positioning ‘your first choice is not always your best choice’ featuring a woman marrying hastily. The consequences of her decision are what drives humor in the story. In creating this TV commercial, MoneyHero.com.hk sends a message to consumers to do their research and get the best results to avoid any unwanted consequences.
Managing Partner: Scott McBride |
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