Torch: "The Right Click"

A playful digital campaign (https://www.youtube.com/watch?v=QkFSkJY23WE) for Torch juxtaposes risqué double-entendre expressions (blue balls, happy endings, pearl necklaces) with innocent child-friendly images on a computer screen. “Kids are innocent. It’s adults who aren’t,” we’re reminded. “And nowhere is that more obvious than online.” Each ad ends with “Torch. The right click.” The campaign was created by Chattanooga ad agency Fancy Rhino (www.fancyrhino.com). The Kickstarter campaign (http://kck.st/1W2Y3m2) launched October 20th.