TV ad: Lloyds Bank: Florist

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Lloyds Bank is celebrating the country’s small business owners, from florists to electricians, with a new campaign to launch its Business Current Account. The campaign, created by RKCR/Y&R, features three online films showing different small business owners getting their time in the spotlight that Lloyds Bank thinks they deserve. The first film, “Florist”, shows paparazzi clamouring to get a picture of a celebrity as she walks out of a florist shop. Meanwhile the shop owner, quietly carrying the star’s flowers to her car, is initially not the focal point. At the end of the film, we see the florist in a studio finally having her moment of recognition in front of the camera. The campaign aims to show that the new Lloyds Bank Business Current Account is designed to support Britain’s small businesses – the people we should be really be celebrating. “Florist” launches on Monday, October 26th, followed by the two other VoD films, “Electrician” and “Courier”. The campaign also includes a 40” radio spot voiced by Nick Hewer, national press and digital display.