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Interac: Holiday Toy Store


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It is common knowledge that debt can be a problem. And with the busiest retail period of the year upon us, Interac Association is once again taking direct aim at costly credit card fees and debt in an effort to get consumers to think twice about the way they pay for holiday purchases. Zulu Alpha Kilo developed d the “Merry January” campaign a fully integrated TV, online film, outdoor and digital campaign that reminds Canadians there’s a stress free way to pay this holiday season by encouraging them to use Interac Debit instead of credit.
Credits Other credits

Designer: Sherry Dubeau

Broadcast Producer: Tara Handley

Print Producer: Kate Spencer

Account Team: Rob Feightner, Laura Robinson, Adrian Goodgoll, Maegan Thomas

Strategic Planner: Emma Brooks, Ebrahim El Kalza

Client (Company): Interac Association

Clients: Andrea Danovitch / Leslie Vera / Lauren McKay

Production House Producer: Michel Korchinski

Casting Director: Shasta Lutz/Jigsaw Casting

Video Post Facility / Editing Company: School Editing/Zulu Editing (Toy Store/Carols)

Editor: Jon Devries/Michael Headford

Compositor / Online: James Andrews/Smith

Colourist/Transfer: Alter Ego/Pixel Underground

Audio Post Facility/Music House: Eggplant

Audio Director: Roc Gagliese

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