Interactive
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It is common knowledge that debt can be a problem. And with the busiest retail period of the year upon us, Interac Association is once again taking direct aim at costly credit card fees and debt in an effort to get consumers to think twice about the way they pay for holiday purchases. Zulu Alpha Kilo developed d the “Merry January” campaign a fully integrated TV, online film, outdoor and digital campaign that reminds Canadians there’s a stress free way to pay this holiday season by encouraging them to use Interac Debit instead of credit.
Designer: Sherry Dubeau |
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