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ALDI Australia: Decorations

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In ALDI's latest Christmas campaign via BMF Australia, ALDI says something most brands aren't prepared to admit. Sometimes, Christmas can be a massive pain.

The gifts, the food, the pressure of shopping and the expectations of the season can make Christmas an extremely stressful period. Even having everything cooked on time, wrapping presents, sending cards...takes a lot of organisation. But amongst the stress, panic and family dramas - there are real moments of warmth and togetherness that make it all worthwhile. These are the moments that ALDI's new Christmas campaign embraces.
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Media: Maxus

ALDI Marketing Director: Sam Viney

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