Nike: Hear Us

Last week, all of Korea was talking about the country's youth taking the national college entry exams, Nike Korea offered a different point of view by launching the 60-second film "Hear Us", created by Wieden+Kennedy Tokyo. The film features the voices of Korean youth taking control of their fate and explaining the importance of sport in their lives. The voices in the film come from the campaign's social activation 'Be Heard'. In partnership with KakaoTalk, a popular free mobile messaging application in Korea, Nike encouraged young Koreans to speak out by recording their voices and telling their own stories about the value of sport in their lives. Over 2000 voice recordings were submitted, with several-shared daily in the form of short films on Nike.com, Nike's social accounts, as well as Pikicast. There were also basketball and football events hosted by Nike Korea, where young athletes were able to record their voices.