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Sainsbury's: Behind The Scenes - Mog's Christmas Calamity

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Presenting the new Sainsbury’s Christmas Advert. Mog sets off a chain of unfortunate events which almost ruin Christmas for the Thomas family. Can she pull it all back to save the day? This year, we worked in partnership with HarperCollins Children's Books and world renowned author and illustrator Judith Kerr to create a Christmas story based on her much loved character Mog. We hope that families will come together this Christmas to enjoy this very special story #ChristmasIsForSharing. Agency: AMV BBDO, London.
Credits Other credits

Agency Planners: Cat Wiles, Sophie Caron

Agency Account managers: Gemma Findlay, James Campbell, Lucy Cole

Media agency: PHD

Media Planners: Becca Bunbury, Chris Magniac, Liam Doyle, Anna Hancock

Post-Production Company: Framestore

Editor: Bill Smedley

Music Composer: Rachel Portman

Sound Design/mix: Anthony Moore, Neil Johnson

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