Print ad: Harman/Kardon Noise Cancelling Headphones: Kurt

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Bates CHI & Partners Jakarta has launched a print and outdoor campaign for harman/kardon noise cancelling headphones. Targetted at audiophiles, it takes a playful approach to dramatise the core product benefit. “We knew this is the right solution the minute we saw it. Our audience of music lovers will instantly relate to the work as it cleverly communicates our superior noise cancellation performance,” said Yulianto, brand manager of harman/kardon Indonesia.