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Top 6: December 2nd 2015

Action Innocence: Screens

Top 6: December 2nd 2015
Havas Worldwide Geneva launches a new campaign for Action Innocence, a Swiss association that fights to preserve the dignity and integrity of children on the Internet.
With this new campaign, we want to empower parents by sending them a simple and powerful message: The Internet can be frightening without the support of parents.
We have developed a concept involving protective symbols of children’s lives. Unfortunately, these « heroes » can’t give a hand to help children when they face a screen.
Havas Worldwide Geneva has worked with Mécanique Générale, a renowned 3D animation studio, to develop this idea and encourage parents to teach their children good practices so that they won’t be confronted with the dangers on the Internet.
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Media agency - mediatonic

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