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Quality Street: The First Sign of Christmas

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45,000 Quality Street wrappers fall from the sky as families, residents and animals frolic in an idyllic snow-covered festive street as it positions the chocolate favourites as the "First sign of Christmas". In selected cinema screenings, the audience will also be given a magical 4D experience with real wrappers fluttering down on them as the commercial is played. There is also interactive projection and installation turning Covent Garden into a Quality Street - inspired Christmas wonderland for a day as well as a specially tailored Facebook campaign. For thousands of excited consumers Christmas really starts when the Quality Street tin is opened and people dive in to rummage for their favourite. In its new campaign Quality Street looks to drive this point home with a fun and festive offering showing how its sweets are the centre point of many families' Christmas moments and memories. The film launched yesterday on 23rd November with a magically festive 60" version and also a 30 second cut-down.
Credits Other credits

Planner (creative agency): Richard Cottingham and Kevin Mercer

Business Director: Brooke Curtis and Gillian Milner

Senior Account Director: Paola Natellis

Account Manager: Lillian Mak and Alastair Ferrans

Project Manager: Charlotte McCluskey and Halide Dale

Media agency: ZenithOptimedia

Media planner: Alice-Lee Havill

Editor: Sam Sneade at Speade editors.

Sound: Sam Robson at 750MPH

Post Production Team; Pete Young at Jam

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