Australian PGA Championships: Where Everyone Plays - Corporate

AUSTRALIAN PGA CHAMPIONSHIP LAUNCHES WITH NEW CAMPAIGN

The PGA Championship is one the Australia’s biggest golf tournaments. Held at the RACV Royal Pines on the Gold Coast in December 2015, it attracts some of the best local and international golf stars.

The Reactor has been working with the PGA to give the tournament a fresh new look and positioning, showing the vast array of activities for more than just the golf enthusiasts at this huge three-day event.

The PGA wanted to demonstrate that while the PGA Championship is an important event in the PGA tour calendar, it’s one that everyone can enjoy. They wanted to show how they have broadened their offering for 2015 by including lots of family friendly, dining and entertainment activities into the three days of this premier golf tournament.

Phil Childs Managing Director of The Reactor said.

“The creative is very different to how golf events are often positioned.”

The “Where Everyone Plays” theme and vibrant imagery positions the PGA Championship as more than just a major golf tournament. It’s a place where the whole family can hang out, enjoy the Gold Coast sun while watching some of the greats play while also enjoying other event activities”

The campaign will run from October to December 2015 in outdoor, online, on-course and print.