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Art Directors Club: ADC-Nipple


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To kick off the ADC 95th Annual Awards Call for Entries, BBDO New York developed the "Rare for a Reason" campaign highlighting the value of scarcity. Ads spotlight things commonly thought to be "rare" which are actually more common than winning an ADC Cube. For example, one ad proclaims "More People Have Climbed Mount Everest Than Won a Gold Cube", while another reads "You’re More Likely to Have a Third Nipple Than Win An ADC Cube".
Credits Other credits

Chief Creative Officer, Worldwide: David Lubars

Chief Creative Officer, New York: Greg Hahn

Director of Tactile Production: Desiree Principe

Production Artist: Angelique Perian

Artists: Eiko Ojala, Will Holmes, Vi Luong, Jordan Bruner, Nick Misani, Kelsey Dake, Toby & Pete, BCakeNY - Miriam, Steven Pedone, Billy Siegrist

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