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Mexico Tourism Board: Good Patricias

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Patricia Heaton has a message for her fellow Patricias of the world: come on down to Mexico. The star of "The Middle" has teamed up with Mexico, the number one tourism destination in US and Canada, to promote the Vallarta-Nayarit and Manzanillo region after Hurricane Patricia’s landfall in October. To show that there are no hard feelings towards Patricias and that the region is open for business, Mexico is inviting the "good" Patricias of the world to come explore by giving 25 women named Patricia the chance to win an all-inclusive trip for two to the resort town.Agency: Lapiz USA

The cheeky spot features Patricia Heaton as the leader of the “good” Patricias, showing the ladies enjoying all of the luxuries Mexico has to offer, from fine dining to horseback riding on the beach, sightseeing and of course, spa treatments.

There’s still time for other Patricias to enter the sweepstakes by visiting or using #WelcomePatricias #Sweepstakes and posting a photo or video showing you’re just as ready for a vacation as Mexico was for the storm. Not a Patricia? Encourage a Patricia you know to enter—after all, winners get to take one guest with them.
Credits Other credits

Client: Mexico Tourism Board

Creative Agency: Lapiz USA

PR Agency: MSL Group

Editorial Company: Cutters

Junior Strategist: Isabella Villalobos

Account Supervisor: Pablo Sabouret

Account Supervisor: Daniela Barcelo

Senior Account Executive: Maria Bonet

Producer: Jorge Arana

Executive Producer: Aldo Gagliardi

Senior Copy Editor: Ines Bellina

Collaboration & Process Director: Julie Ptasinski

Business Manager: Katie Rogulich

Talent Manager: Sara Anderson

Music Producer: Alec Stern


Margarita Miranda-Abate: Senior Vice President

Silvia Osante: Vice President


Director: Matthew Pollock

Executive Producer: Peter Trucco

Producer: Rocky Bice


Editor: Aaron Kiser

Executive Producer: Meghan Dahlman

Executive Producer: Heather Ricardson

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