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Ohio Lottery: Joy is more joyful with friends

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In a holiday spot from Marcus Thomas intended to attract infrequent Scratch-off players, and to keep the Lottery top-of-mind during the holiday season, the Ohio Lottery Commission shifts focus away from the lottery itself and on to giving and sharing. The strategy is based on the product insight that a scratch-off lottery ticket is not a big gift, but it's a gift that's fun to open and scratch off together.
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Assoc. Media Dir.: Elizabeth Ballash

Consulting Dir.: Mark Gustafson

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