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State Farm: Hawks & Hornets


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NEW YORK, December 25, 2015 – State Farm is launching "The Hoopers,"a new campaign that will run throughout the 2015-16 NBA season The new integrated campaign, developed by independent agency Translation, will include five broadcast spots, print, digital, social, broadcast integrations, partnerships and a host of in-arena activations
Credits Other credits

Brand/Client: State Farm NBA

Campaign Title: The Hoopers

Spot Title: “Meet The Hoopers,” “Hawks & Hornets,” “Robbed”

First Air Date: 12/25/15



Agency: Translation

Chief Executive Officer: Steve Stoute

Chief Creative Officer: John Norman

Chief Strategy Officer: John Greene

CD/Copywriter: Armando Samuels, Patrick Almaguer

CD/Art Direction: Blake Kidder

Art Direction: Ana Sanchez

Director of Broadcast Production: Miriam Franklin

Group Strategy Director: John McBride

Executive Producer: Josh Reynolds

Associate Producer: Philinese Kirkwood

Account Team: Susanna Swartley, Julia Farber, Zach Dioneda, Stacia Andrews

Project Manager: Melissa Witkin, Meredith Volpe



Production Company: Hungry Man

Director: Bryan Buckley

Director of Photography: Scott Henriksen

Managing Partners/Executive Producers: Kevin Byrne, Mino Jarjoura

Line Producer: Laurie Boccaccio



Editorial Company: Final Cut NY and LA

Editor: Crispin Struthers

Assistant Editor: Zoe Shack

Post Producer: Jen Sienkwicz



VFX Company: The Mill

VFX Senior Executive Producer: Sue Troyan

VFX Supervisor: Phil Crowe

VFX Producer: Anastasia Von Rahl



Audio Post: Sonic Union

Mixer: David Papa

Executive Producer: Justine Cortale

Producer: Pat Sullivan



Music: Beacon Street Studios

Composer: Beacon Street Studios

Executive Producer: Adrea Lavezzoli

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