TV ad: Discovery Channel: Manda Nudes

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What can be harder than surviving 40 days with no clothes, no water and no food in the middle of the jungle? Well, try finding someone who sends nudes on twitter.In Brazil, the whole Internet was asking for nudes, every minute. But apparently, nobody was sending them.So, to promote its new series Naked and Afraid XL, Discovery Channel decided to attend those requests.
The official profile of the network started answering all nudes requests with a promo trailer of the show. And people's reactions were unbelievable. So unbelievable it got the show to break the record of ratings.Agency: Publicis Brasil