Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...
TV

Weight Watchers: Live Bigger


This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Embed Video
Weight Watchers (WW) takes a word that's taboo in weight loss conversations and puts it in the centre of its brand relaunch to promote its new Program and experience. In the new integrated campaign created by BMF, the surprising play on the words "Live Bigger" becomes Weight Watchers' statement of courage, motivating people to change their lives for the better.
Credits Other credits

Head of Digital and CRM Strategy: Irina Hayward



Creative Agency: BMF

Creative Research: Jigsaw

PR and Social: One Green Bean

Media: OMD and Adobe

Digital: Reactive

Magazine: Bauer Media



Managing Director/SVP, Corporate: Paul Schiffner

Director Marketing & Commercial Business: Tony Karras

Senior Marketing Manager: Rebecca Melville

Gold sponsors

The Best Ad Jobs

Retrieving latest jobs

Visit Campaign Brief for Australian creative
advertising news