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Weight Watchers: Wink Wink

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Weight Watchers (WW) takes a word that’s taboo in weight loss conversations and puts it in the centre of its brand relaunch to promote its new Program and experience. In the new integrated campaign created by BMF, the surprising play on the words “Live Bigger” becomes Weight Watchers’ statement of courage, motivating people to change their lives for the better.
Credits Other credits

Head of Digital and CRM Strategy: Irina Hayward

Creative Agency: BMF

Creative Research: Jigsaw

PR and Social: One Green Bean

Media: OMD and Adobe

Digital: Reactive

Magazine: Bauer Media

Managing Director/SVP, Corporate: Paul Schiffner

Director Marketing & Commercial Business: Tony Karras

Senior Marketing Manager: Rebecca Melville

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