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NAPA Know How: The Power Commuter

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To help convince prospective car buyers, NAPA AUTO PARTS via VLM is launching "Old Car, New Treatment"an online campaign that uses new-car commercial clichés to help sell old, seemingly worthless cars.To create the campaign, NAPA AUTO PARTS responded to online classified ads posted by private owners, each of whom agreed to allow NAPA AUTO PARTS help sell their vehicles with 60-second commercials. The spots will appear on YouTube, Facebook and other digital channels.
Credits Other credits


Senior Brand Planner: Jeremy Franklin

Senior Channel Manager (Social): Chelsie McCullough

Group Director, Client Engagement: Susan Clements

Supervisor, Client Engagement: Laura Picicci

Business Affairs: Julie Kolton

North Pass Media

Director: Reid Bangert,

Editor: Matt Blume

Colorist: Taylre Jones

Audio: Evolution Audio

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