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Top 6: February 3rd 2016
Ambient
Baby-friendly care: Obesity
Top 6: February 3rd 2016
The campaign from Boone Oakley promotes breatfeeding and is offered, without charge, to all 'baby-friendly' hospitals. The first to adopt is Women and Babies Hospital, Lancaster, Pa., a division of LG Health, University of Pennsylvania Health System. Larger-than-life posters show fresh produce-type stickers (as in a supermarket) that have been affixed to women’s breasts. The stickers themselves are also a part of the campaign, given away to new moms for use as a memory aid, to remind them which breast to feed from next.
Design Director: Eric Roch von Rochsburg Also best this week |
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