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Top 6: February 10th 2016
Integrated
Budget Direct: Ride With Risky (VR)
Top 6: February 10th 2016
303 MullenLowe in Sydney has created a virtual ad-within-an-ad for Budget Direct, which gives audiences the chance to ride with Captain Risky as he performs a spectacular double helix jump stunt.
This VR campaign follows the recent launch of Budget Direct's 'Jumping The Double Helix Divide' TVC, which has now been reworked so viewers can experience what it’s like to be a passenger in Captain Risky's car as he performs one of his infamous stunts. The latest instalment is best viewed using a Google Cardboard device, or via a 360-degree version that’s accessible online from any browser. For iPhone users, open the link inside the YouTube app. ''At Budget Direct we continue to try and shake things up in our sector by bringing together Service, Value and Innovation in all that we do, hence our slogan 'Simply Smarter Insurance'. So with that said Budget Direct is the first company in the world to make a TV advert that the public can then take part in, via a mobile phone and a Virtual Reality viewer," says Jonathan Kerr, Director Marketing & Digital, Budget Direct. The VR campaign kicked off with a promotion to find a hidden entry code buried within the visuals, while inviting the audience to literally ride along with the brand. As part of the campaign, Budget Direct is giving away 1000 Google Cardboard 2.0 Virtual Reality Viewers, with entry details at www.budgetdirect.com.au/win 303 MullenLowe, visual effects house Altfx and Goodoil Films worked with Budget Direct to bring the idea to life.
Client: Budget Direct |
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