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Burger King: Backyard BK

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Despite almost sixty years of flame grilling burgers, many people don’t know or don’t believe Burger King burgers are made over real flames. But we know there are millions of grills in backyards across New Zealand. We decided to turn the nation’s BBQs into Backyard Burger Kings to prove how real burgers are really made. Fans can apply for Backyard Burger King kits online with ingredients for 16 burgers, an apron, utensils, hat and even a light-up sign. So this summer 50 new Burger Kings will open up around the country, as fans’ homes become Home of the Whopper.
Credits Other credits

Colenso BBDO

Digital Developer: David Arcus

Digital Designer: Tom Addison

Executive Digital Producer: Dov Tombs

PR & Activation: Nick Harvey

PR & Activation: Kate Boekhorst

PR & Activation: Paul Gunn

Burger King (Client)

of Marketing: James Woodbridge

Marketing Manager: Chet Patel

Media Agency:


Photographer: Steven Boniface


Production Company: Sprout TV

Production Company Producer: Peter Clews

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