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Bajaj Auto: The Rebirth Of INS Vikrant

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Indian auto major, Bajaj Auto, is all set to revolutionize the commuter bike segment with the launch of its new bike, Bajaj V. It is unlike any other bike available in the market, for it is forged from the invincible metal of India's war hero, INS Vikrant. The bike is a reminder of the warrior spirit of India's first aircraft carrier after it was decommissioned. Bajaj embarked on a mission to make the dream of keeping INS Vikrant alive into reality. First, the scrap metal of INS Vikrant was bought and then melted, welded, moulded and then forged with the metal that was used to make the new bike. What’s more, INS Vikrant also inspired the name of the bike, and it was aptly named Bajaj V. For decades together, Bajaj Auto has been the pioneers in the two-wheeler category. And Bajaj V is touted to be the auto giant's biggest ever launch in the last decade.Agency: Leo Burnett India
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Senior Vice President, Marketing – Motorcycles: Sumeet Narang Soumya Das, Debasmita Datta

Planning Team: Rajeev Sharma, Akshaya Karanth

Account Management: Sanju Menon, Rajiv Wadhwa, Anuj Abraham, Varsha Roy

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