Turkish Red Crescent: Hold My Hand

Mostly people ignore the preload ads in YouTube, like they ignore the refugees around the world these times. With a special preload video for Turkish Red Crescent, MullenLowe Istanbul try to draw attention to Syrian refugee problem.
The youtube video starts offering two options to the viewer. “Hold my hand” and “Skip ad”. The headline reads “It’s up to you!”.If you click on the “Skip ad” button and do not donate, the video jumps to a dramatic version. We see the life of a refugee child full of fear, hiding, escaping from soldiers, and in a boat on the way to Greece which will probably end by drowning. If you click on the “Hold my hand” button and donate, the video jumps to a lively version which shows how a child’s life is supposed to be.
Both videos direct the viewer to the donation page of Turkish Red Crescent at the end.