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Top 6: February 17th 2016

Air New Zealand: Remember when ads used to look like this?

Top 6: February 17th 2016
Air New Zealand wanted to tell the country about its 75th Anniversary exhibition at the Auckland museum. So agency True invited people to join us on a trip down memory lane. We created an old-fashioned long copy ad that took the reader on a journey through the airline's rich history. And we did more than just tell them what to expect at the exhibition. We gave them an emotion ride and reminded them why they should feel proud of Air New Zealand's achievements and prompted them to come celebrate them at the exhibition.
Credits Other credits

Jodi Williams – Head of Global Brand Development

Susan Davidson – Global Brand Engagement Manager

Danelle Mouat – Brand Communications Specialist

Andrea Scotland and Jennifer Smitheram – 75th Anniversary Project Manager

OMD - Penelope Burns – Client Services Director, Jonathan Sorensen & Jack Plowright – Account Manager

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