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ANCHOR: Anchor Go Strong Brand Film

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Anchor has been strengthening New Zealanders from the inside out since 1886. This film launches Anchor’s new positioning and is designed to get people to not only think 'GO STRONG' but to feel it. An amazing cast of New Zealanders share their stories of strength, enabling us to capture some uniquely honest and genuine moments and also show the diversity of what it is to be a New Zealander today. We wanted to show how Anchor is helping Kiwis believe in themselves and inspire them to 'Go Strong'.Agency: Colenso BBDO, Auckland
Credits Other credits

Fonterra (Client)

Group Marketing Manager - Allison Yorston

Marketing Director - Clare Morgan

Exit Films (Production Company)

Director - Kiku Ohe

Producer - Vivienne Jaspers

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