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Tide: Tide Loves Ice Cream


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Tide wants to dedicate this next love song to Chocolate. Chocolate, if you weren’t so good at setting in, Tide wouldn’t need to be so good at getting you out. Chocolate, you and Tide were made for each other. Agency: Saatchi & Saatchi, New York.
Other credits

Jay Benjamin - Chief Creative Officer

Luca Lorenzini - Global Creative Director

Luca Pannese - Global Creative Director

Paul Bichler - Executive Creative Director

Chad Baker - Creative Director

Ryan Gifford - Art Director

Devin McGillivary - Copywriter

Callum Spencer - Copywriter

John Doris - Head of Film

Nicole Gabrielle - Executive Producer

Lisa Rimmer- Senior Business Manager

Vanessa McEnery - Talent Account Manager

Nadira Dossa - Line Producer/Prodigious

Michael Clarke - Director/Clarke Visuals

Terence Zeigler - Editor

Adam Charity - Audio Engineer

Tasayu Tasnaphun - Colorist/Prodigious

Beth Fitzpatrick - Executive Post Producer/Prodigious

Lisa Sadek - Junior Post Producer/Prodigious

Nick Miaritis - SVP, Regional Business Director

Ryan Martin - Senior Account Manager

Michael Cassell - Digital Account Director

Jen Brotman - Account Supervisor

Emily Hook - Account Executive

Beth Armstrong - Creative Operations Manager

Cara Muzik - Project Manager

Nayantara Mukherji - Senior Strategic Planner & Trends Analyst

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