Orbit gum: Cleaner Shrimp

Cleaning symbiosis is a mutually beneficial association between two species, where one removes and eats parasites and other materials from the surface of the other. Cleaning symbiosis is well-known among marine fish, mammals and birds. We used this common association to highlight the mutually beneficial relationship between our client’s product and their consumers. Only Orbit gum cleans your teeth while you get enjoy the refreshing taste of their gum.Agency: DDB South Africa