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Top 6: March 2nd 2016
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Mobily: Biker Runner
Top 6: March 2nd 2016
It's a worldwide problem that's extremely prevalent in the Arab World texting and driving. Using the lock screen common to all smartphones, this series of ads from Mullenlowe Mena UAR tell a simple, yet effective story of the dangers associated with taking your eyes off the road to unlock your phone this sends a hard-hitting message that highlights these potential consequences.
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